Espresso is building steam

Is it wrong that I laugh at my own jokes? Anyway, thanks to friend and listener John McCarthy for letting us know about this article from The Boston Phoenix. Enjoy…

Here is a tidbit to whet your appetite.

Perhaps the model’s savior will be self-publishing: folks who want their poems, grandma’s recipes, or Great American Novel printed in a professional package. Would-be authors can print a few copies, see how they sell, and produce more, making small press runs feasible. Not that printing is the same as publishing with an editor and ISBN. But Mayersohn says the self-published won’t be ghettoized. “We haven’t ruled out the possibility that you print your book with us and we’ll put the book on our shelves,” he says.

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