Around the Dead Robots’ office we see a lot of blog posts and whatnot about writing, but sometimes one comes along that hits the nail so soundly on the head that I have to sing its praises far and wide. This is one such blog post. It is from author Steven Pressfield’s blog, and it offers a great deal of wisdom. Here is, for me, the central and most saliant portion of the post –
“Nobody wants to read your shit.
There’s a phenomenon in advertising called Client’s Disease. Every client is in love with his own product. The mistake he makes is believing that, because he loves it, everyone else will too.
They won’t. The market doesn’t know what you’re selling and doesn’t care. Your potential customers are so busy dealing with the rest of their lives, they haven’t got a spare second to give to your product/work of art/business, no matter how worthy or how much you love it.
What’s your answer to that?
1) Reduce your message to its simplest, clearest, easiest-to-understand form.
2) Make it fun. Or sexy or interesting or informative.
3) Apply that to all forms of writing or art or commerce.”
To read more, AND YOU SHOULD, go here.
Thanks, Steven. Thank you very much.