Yep, you read that correctly. Lulu, a company known primarily as a PRINT on demand company, is now delving into eBook as well. They will offer optional DRM, Multi-Device Support (Mac, PC, iPhone, Sony Reader, and Stanza), and you’ll have your choice of formats (ePub and PDF with more on the way). And, to make it an even more attractive choice, they’re only charging you $3.99, so whatever you charge over that is all yours to keep. For those who have an issue with Amazon and don’t want to put their work on the Kindle, yet still want to offer an eBook, here is an option for you.